All advertising is subject to the approval of The Oklahoma Daily staff. An advertisement or insert is not considered accepted until publication. The Oklahoma Daily reserves the right to refuse any advertising that does not conform to the advertising policy. A copy of this policy may be obtained from The Oklahoma Daily business or advertising offices.
Cancellation of advertising for refund or credit can only be made prior to the deadline for space reservations.
We regret it when mistakes happen and will work to amend any advertising errors made by our newspaper as quickly as possible. The Oklahoma Daily will be responsible for only the first insertion of incorrect copy. Compensation for errors made can only be for the cost of the ad.
Both line and display advertisements may be placed. There is a two-line minimum for line ads and a two-column-inch minimum for display ads. Art, reverses and other special techniques are available in display ads only. Classified display ads appear at the bottom of the classified pages. Ads may also be placed on hub.ou.edu, The Oklahoma Daily’s online home and OU’s student portal, for a nominal fee.
PAYMENT AND TERMS
Payment must be made with order unless credit has been established with The Oklahoma Daily. Credit may take two weeks for processing. Payment may be made by check, cash, money order or credit card. Visa, Mastercard, American Express and Discover are accepted. Political and transient advertisers must pay cash, certified check or money order, or by verified credit card charge, in advance. For information on applying for a display advertising credit account, please consult your account executive. All classified line advertising is sold on a pre-payment basis. All advertising rates are net to newspaper.
Due to software licensing issues, Student Media cannot legally accept client-provided fonts. For this reason, the preferred file format for ad submission is an Adobe Acrobat PDF X-1A file. A PDF X-1A compliant file assures that the ad uses no RGB color files and that all fonts are correctly embedded. This format is also most compatible with all versions of Acrobat. PDF files should be tested for PDF X-1A compliance prior to submission. To test the file, open it in Adobe Acrobat and perform a preflight using the PDF X-1A setting. Ensure that the file is the correct ad size (floating prohibited). Also ensure that no security settings exist.
The Oklahoma Daily will honor position requests when possible. Guaranteed placement is available for an additional cost. Please ask your account executive for more information.
The Oklahoma Daily and its personnel are members of the Associated Press, Oklahoma Press Association, Associated Collegiate Press, Columbia Scholastic Press Association, Society of News Design, College Media Advisers, Western Association of University Publications Managers, and the College Newspaper Business and Advertising Managers.
Insertion orders may be accepted from agencies who are members of the American Association of Advertising Agencies (AAAA). All rates are net to newspaper.
The Oklahoma Daily is represented nationally by several media companies specializing in collegiate marketing. Please call 405.325.2521 for details.